KBZPay
Growth
FinTech
Banking & Financial Services
Mobile Money
Consumer-Facing
Payments & POS
Digital Platforms
Digital Wallets
Brand Strategy
Product Strategy
Positioning & Value Proposition
Experience Strategy
User Insights & Research
Developed by KBZ Bank, KBZPay became Myanmar’s fastest-growing mobile wallet, delivering first-time access to digital financial services at national scale. The platform supported mass onboarding, merchant adoption, and user education as the country rapidly shifted toward cashless behavior, reaching 10 million users and 290,000 merchants by 2021 across Myanmar. In parallel, the initiative helped modernize the broader KBZ brand ecosystem and informed the development of adjacent products, including private banking and digital platform upgrades.
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