Orchana
Pre-MVP
Digital Health
Health & Wellness
Healthcare
Pharmaceutical Innovation
Brand Strategy
Experience Strategy
Go-to-Market Strategy
Positioning & Value Proposition
Product Strategy
User Insights & Research
Developed in partnership with Astellas Pharma’s Rx+ program, Orchana was a virtual-first menopause care platform combining health coaching, community support, and science-backed resources. The platform evolved toward a behavior-change model integrating continuous glucose monitoring and personalized insights to help women better manage menopausal symptoms.
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