Propitious Technologies

ROLE

Brand Strategist & Creative Director

SCOPE

Brand Strategy, Messaging, Visual Identity, Decks, Event Activation, Product Positioning

TEAM

Founding team + fractional product, compliance, and design collaborators

TIMElINE

2023–Present

Markets

U.S. Freight

Powering
Intelligent
Freight

Transforming heavy vehicle transport with  bolt-on power generation systems

I lead the development and execution of brand, marketing, and communication strategies that drive business growth and market visibility. My role bridges creative innovation with business impact, ensuring that every touchpoint—brand identity, product positioning, and go-to-market campaigns—aligns with the company’s mission: “Powering Intellgent Freight.”

From crafting compelling narratives and overseeing visual identity to developing targeted marketing initiatives, I work cross-functionally to position Propitious Technologies as an industry leader. I also lead strategic partnerships, product launches, and content strategies that highlight the value proposition for key stakeholders—from industry leaders like Cummins, Great Dane, and Wabash to investors and end-users.

My focus remains on delivering impactful creative solutions and marketing strategies that accelerate product adoption, build brand equity, and contribute to revenue growth.

SERVICES

Branding & Identity:
Brand Strategy, Visual identity, Brand Messaging, Brand Guidelines
Marketing Strategy & Planning
Campaign Planning, Content Calendars, Channel Strategy, GTM Strategy, Audience Targeting, Campaign Development
Creative COntent & Asset Creation
Graphic Design (Print & Digital), Video Production, Copywriting, Presentation & Pitch Decks
Digital presence & Website
Web Design & Development, Landing Pages, SEO Optimization

Branding & identity

marketing Strategy & planning

creative content & asset creation

digital presence & website

Recent Projects